What gets future manufacturing workers excited? They want to learn new things, attain and prove competency quickly, and use the latest technology. They also like to know their earning potential.
It’s not about a specific job title or role that attracts today’s manufacturing worker: It’s the ability to have options. These up-and-coming generations are not necessarily interested in working for the same company for 30 years doing the same exact thing, says Denise Ball, a workforce development specialist at Tooling U-SME.
“They want to grow quickly—and want clear, well-defined paths where competencies and new skills are matched with validation,” says Ball. “They are not looking for the gold watch. They want to feel valued.”
Validation can help retention, explains Ball. So companies have to adjust job titles and career paths to help these workers see a career development path that reflects the value they can bring and a clear, competency-based way to reach it.
“I joke and say they (the newer generations) want to be plant managers in two years—and the manufacturers I work with laugh,” says Ball. “These generations like challenges and climbing levels like they do in video games, and they love to learn on their own, but they want validation and structure.”
Manufacturer Career Pathways Are Adapting to the Next Generation
Ball uses a few metaphors: highways where there are on-ramps and off-ramps, and “career trees” that have short branches that lead to other branches. These are good illustrations of ways in which manufacturers can think about designing career paths.
“If you are going for sustainability in manufacturing, the key is access to a talented workforce—and keeping the ones you have,” says Ball.
She’s seen some companies change the kind of language they use in job descriptions for machining work to attract “innovators” and “entrepreneurs,” because new workers want to feel they are part of a mission to solve problems and shape things for the future. It’s a much different approach than past generations.
“Manufacturers are shifting their mindsets,” says Ball. “They are casting a vision, and there is no doubt to me that the job roles will change with the different groups ... Companies are now having to prepare for Gen Alpha—the group that is born after 2011.”
Companies also are having to adapt to a world where workers are not afraid to move on. Ball cites a 2017 Work Institute study that found 22 percent of workers quit jobs because of a lack of career development.
“It used to be that managers were at the top of the list of reasons for leaving a job,” says Ball. “But quitting due to a lack of growth is a big change—and manufacturers are waking up.”
The 2018 study by the Work Institute found the same pattern as the previous year: 21 percent left jobs because of a lack of career development. In fact, the study states it was the “eighth-consecutive year this category has led reasons for turnover.” In an age of low unemployment, career development is a trend that can’t be ignored.
Learn more about today’s workers. Read “They’re Already Doing It: The Millennial Machinists Helping the Skills Shortage.”
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