With the wide adoption of mobile technology, Americans are consuming more content on their mobile devices.
According to the latest Ericsson Mobility Report, total global mobile data traffic is projected to grow fourfold from 2021 to 2027. Smartphones continue to be “at the epicenter of this development as they generate most of the mobile data traffic today—about 97 percent—a share that is projected to increase throughout the forecast period,” notes Ericsson.
Video traffic is estimated to account for 69 percent of all mobile data traffic, a share that is forecast to increase to 79 percent in 2027.
Mobile technology users find it is an essential tool in their daily lives, using it for messages, checking email or watching videos. In the same way, our many brief interactions with mobile devices each day should be mirrored in a microlearning environment.
For example, microlearning lessons may be delivered as “bite-sized” units that can be completed quickly. Similarly, a microlearning module should be made up of a single lesson that focuses on one skill.
Designing for mobile devices also means designing for the “thumb zone,” which means ensuring that the on-screen controls for a mobile application are within reach of a user’s thumb, which is known as “reach navigation,” according to Surge9.
The company’s blog points to research done by mobile expert Steven Hoober of over 1,300 smartphone users that found 49 percent of smartphone users hold their phones with one hand, while 36 percent cradle their phones in one hand and use the other hand to navigate (72 percent of these phone users navigate with their free thumb).
As smartphones grow in size, so does the need to accommodate the scrolling habits of users. There are areas of a mobile device’s screen where the average thumb can reach without strain when holding the phone with the right hand. These easy-to-reach zones are good to keep in mind when designing microlearning programs that will primarily be used on mobile devices.
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No. 3: Consider the “Four Ps”
As you build a microlearning program, a first step should be to identify the goal the resource is intended to help people achieve.
Workers will generally access microlearning assets to get the information they need quickly, so it’s important to establish a learning objective and to be sure it’s attainable through microlearning, or whether another learning method will be more effective.
The Association for Talent Development (ATD) has identified four distinct uses for microlearning, which it calls the “four Ps.” They are performance, persuasion, post-instruction and preparation. The ATD describes them in the following way:
- Performance-based microlearning is learning used at the point of need, such as when a manager wants to review and understand company policy on a particular topic.
- Persuasive-based microlearning is used to change a person’s behavior and is usually goal-oriented. For example, persuading workers to turn off lights in a facility when a room is not in use. The goal is to reduce electricity costs, tying the performance of employees to the organization’s strategic outcomes.
- Post-instruction microlearning condenses the ideas learned in larger training courses into smaller pieces of information that can reinforce earlier learnings. For example, a worker may receive a small card that includes basic information for electrical safety. This card may be carried with the worker to review these procedures when needed.
- Preparation-based microlearning may be used to set up “planned learning initiatives to prepare for a larger learning event,” which could be a way to refresh the individual on existing information or teach new content.
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No. 4: Use a Variety of Content Types
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